Are you seeking for tested strategies to grow your email list and subscribers?
Beginner bloggers frequently do little more than set up a sidebar optin form on their website and wait for visitors to sign up. Slow subscriber conversion rates are the effect of this.
You must make the value of your email newsletter evident and give users several chances to sign up before they leave your site in order to experience faster growth.
In this article, I’ll discuss my tried-and-true strategies for quick email list growth that are simple to use and produce outstanding results.
Getting Started on How to Grow Your Email List
Let’s speak about a few tools you’ll need to add new subscribers to your email newsletter before you start the list growing.
You must first confirm that you are utilizing a reputable email marketing solution.
By working with the top email marketing business, you can prevent your emails from going into the spam folder. Additionally, it gives you the appropriate tools to build and grow your email list.
Constant Contact is advised. It is one of the biggest and most well-known providers of email marketing services worldwide.
See my article on how to launch an email newsletter properly for detailed step-by-step instructions.
Then, you’ll need ThriveLead. It is the world’s best lead-generation tool. It aids in converting website visitors who are leaving your site into email subscribers.
Now that you have the best resources at your disposal, let’s look at some of the best list-building techniques.
The subjects covered in this guide are as follows:
1. Utilize several sign-up forms
As I previously indicated, many newbies begin by placing a straightforward email subscription form in their sidebar.
However, you need additional signup forms if you want to increase the number of email subscribers. This increases the likelihood that users will subscribe to your email list.
I advise using a sticky floating bar or a lightbox popup in addition to your sidebar signup form. These powerful campaign kinds increase the visibility of your signup forms.
You may configure time and action-based triggers using ThriveLead’s Display Rules to prevent your users from seeing all the optin at once.
For instance, you can configure a display rule so that a lightbox popup only appears when a user is ready to leave your WordPress website and that the floating footer bar optin only appears after they have scrolled past the sidebar optin.
2. Make use of an Exit-Intent Popup.
Exit-Intent®, a cutting-edge technology created by OptinMonster, monitors the mouse movements of your users and displays a targeted email registration form to them just as they are about to leave your website.
‘Onsite Retargeting’ is how you should think of it.
Utilizing this feature in conjunction with lightbox popups, full-screen welcome gates, or other optin forms will help you turn visitors who are about to leave your site into new email subscribers.
On my websites Elitebiztools.com, kunleajayi.com, womenaffair.store, I employ an exit-intent popup, which has assisted in a 600% rise in subscribers.
Over 25,000 additional email subscribers were added as a result, according to Michael Stelzner of Social Media Examiner.
3. Provide Content Upgrading
A content upgrade is a marketing strategy in which you give users the opportunity to access special supplementary content in exchange for joining your email list.
For instance:
- You can offer to show notes + transcription as a content enhancement if you host a podcast.
- If you have a lengthy blog post, you can charge for a PDF download as an added bonus.
- You can offer a checklist or cheat sheet based on your blog entries as a content upgrade.
In order for content updates to be effective, human psychology is crucial. According to the ‘Zeigarnik Effect’ psychological theory, people are more likely to finish a task if they started it themselves.
This indicates that users are more likely to finish the task of joining your list when they choose to click on the content upgrade.
4. Increase Email Signups by Adding Fully or Partially Gated Content to WordPress
The material on your website that requires visitors to first enter their email address is known as gated content. Until the user inputs their email address, you may use plugins to hide some of your content or the full blog post.
This used to have a detrimental effect on your SEO rankings in the past. However, this has no effect on your SEO rankings according to contemporary JavaScript-based technology.
5. Hold raffles and competitions
Running a viral giveaway or contest is a simple approach to gaining a lot of new followers and subscribers rapidly. A cheap price is sufficient to start a successful giveaway.
By entering their email address, publishing your contest on social media, or following you there, users can participate in your giveaway. This has a snowball effect and grow your user base.
The most effective WordPress giveaway plugin on the market is RafflePress, which is what I advise using. To help your campaign succeed, it includes a drag-and-drop giveaway builder with a ton of social media actions.
6. Make a number of Lead Magnet pages
An incentive you provide to potential customers in exchange for their contact details, such as their name, email address, and phone number, is known as a lead magnet (also known as an optin bribe).
Lead magnets include your blog posts with locked material, content upgrades, and premium content.
Lead magnets must provide your target audience with added value, such as checklists, case studies, and excellent infographics. A free workbook, webinar, resources newsletter, or ebook are some options you have.
7. Utilize coupons and deals
Sometimes it takes a special offer or discount to sway a choice from a prospective customer. Why not take advantage of this chance to encourage them to sign up for your email list?
If you’re using WooCommerce, making a coupon is as easy as visiting the Marketing » Coupons page.
After consumers input their email addresses, you can use OptinMonster’s “Success” view to display the discount code.
8. Using Contact Forms to Grow Your Email List
Another excellent option to request a user’s email address is through Optin Contact forms. Users currently have to input their email address on the form to subscribe, but you can add a small checkbox so they don’t have to.
The best WordPress form builder available is Forminator, thus I advise using it. It enables you to link your forms with leading email marketing platforms and makes it simple for you to create forms using a drag-and-drop interface.
9. Include a sign-up call to action on your Facebook page by adding a call-to-action button.
These buttons may be seen without scrolling and are clearly displayed above your cover image.
Here’s how to quicken the list-building process by including a signup button as a call to action on your Facebook profile.
You must go to your Facebook page where you will see a “Add a button” icon in blue.
This will display a popup menu with various options.
In order for users to be directed to your website when they click “Sign Up,” you must first click “Sign Up” and then provide a link to it.
For the CTA button to appear on your page, don’t forget to click “Save.”
10. Employ Lead Generation Cards on Twitter
Another social media site that you can utilize to support your lead-generation efforts is Twitter Ads.
In reality, Twitter lets you manage lead creation directly from the social media platform. By doing this, users can join your email list without ever leaving Twitter.
To increase conversions, you may also direct traffic to your website’s email registration forms. You can make exclusive deals for Twitter users and share the links with your followers via tweets.
11. Use the Call to Action cards on YouTube.
One of the biggest social networking sites and the second-most used search engine in the world is YouTube. You can use your YouTube channel to grow an email list if you use YouTube videos as part of your marketing strategy.
You can include interactive information cards in your videos using YouTube action cards. On your website, you may utilize them to link lead magnets and add calls to action.
To add YouTube action cards to your videos, follow these steps.
You have several options to market your email list on YouTube. See this tutorial on how to grow your email list using YouTube videos for additional suggestions.
12. Use in-line and after-post optin forms.
When a person has read the entire content after post optin forms emerge. They are therefore considerably more likely to sign up because they are already interested in your content.
In-line optin forms are another thing you may utilize in your blog postings. When they get to the middle of your long-form material, users are most interested.
At that time, reminding people to sign up works like a charm.
13. Include courteous slide-in scroll box forms
Users tend to overlook the majority of static signup forms, as I previously noted. The idea is to get the user to focus on your offer and sign-up form instead.
Slide-in scroll box forms are excellent at doing that.
When users scroll down the page, they slide in from the bottom right corner while remaining out of the way so that they can view the information. Your readers’ attention will be captured by the slide-in animation, which will also persuade them to sign up.
14. Make Call to Action Headers Visible
When visitors initially land on your homepage, they are most obviously drawn to the header section of your website. It is therefore the best location for your call to action.
A WordPress theme with a huge or full-screen header is required.
Additionally, you may construct unique pages from templates using a page builder plugin like Elementor, as well as unique WordPress themes without writing any code.
15. Use Social Proof to Boost Registrations
To increase subscriber numbers, include social proof.
Social behavior in which people feel more at ease imitating others is referred to as social proof in psychology. Marketers employ social proof as a strategy to allay clients’ concerns and boost conversion rates.
You may utilize social proof in a variety of ways to increase your subscription count. On your landing pages, you can include reviews, offer testimonials, and display the number of registered users.
Using bubble notifications, such as those offered by TrustPulse, you can also boost email signups and eCommerce conversions.
16. Use gamified campaigns
Gamification is widely acknowledged to increase user engagement. Did you realize that gamified campaigns can also increase newsletter conversions?
Simply follow the coupon wheel tutorial on the OptinMonster website to discover how to launch a similar email marketing campaign.
17. Run an A/B test on your optin forms
Many newcomers still rely on hunches to figure out what functions on their website. You must be aware of how your audience responds to various optin positions, colors, design elements, and calls to action.
You can determine which optins perform better on your website using A/B testing. These A/B testing pointers can help you test and refine your email optins over time.
