There are a ton of email marketing and automation solutions available to us, and they all function similarly. One name, though, sticks out: GetResponse.
GetResponse has been in business for a while and continues to perform well every year. I’ll dissect GetResponse in this review and discuss its strong points and potential weaknesses. You’ll know at the end if it’s strong enough for your company.
I recently gave GetResponse a try after testing out several email marketing solutions. It’s an email marketing solution that comes with beginner-friendly tutorials. For any organization, selecting the best email marketing platform is essential.
Since 1998, GetResponse has been the preferred option for companies. Having been on the market for more than 23 years, it continues to develop new services to assist companies in reaching out to customers.
This review will examine its features, cost, and customer service to assist you in determining whether this is the best option for your company, particularly if you wish to automate your marketing campaigns.
GetResponse offers a 30-day free trial that you may use to investigate and discover how it functions. You can examine its primary features and how they can help you achieve your email marketing objectives during this period. I’ll discuss what I found and how it might help you accomplish your email goals. You will discover costs, features, benefits, and other pertinent information to assist you in determining whether GetResponse is the right solution for your company.
Key Points:
- GetResponse provides extensive email marketing features like newsletter delivery, list building, and comprehensive campaign analytics.
- GetResponse branched out beyond its primary e-newsletter business to include website creation, chat features, webinar hosting, e-commerce solutions, and automated sales funnels.
- Among the features are forms, AI suggestions, web push alerts, segmentation, SMS marketing, automated emails, A/B testing, and integrations with more than 100 apps.
- A range of pricing options, including email marketing starting at $19 per month, marketing automation at $59 per month, and e-commerce marketing at $119 per month.
- Benefits include excellent sales funnels and landing pages, efficient list organizing, design and spam checking, live chat support, and helpful features that are available even with the free plan.
- Drawbacks include restricted support access, inconsistent client experiences, form creation limits, and restrictions on email automation in lower-tier plans.
- Perfect for companies that concentrate on advanced automation, e-commerce, lead generation, and comprehensive campaign analytics.
- GetResponse is a wonderful choice for companies that prioritize email marketing and engagement since it provides a full feature set, strong automation capabilities, and excellent customer service.
offers a free 30-day trial so that users can evaluate whether it’s a good fit for their particular business requirements.
What is GetResponse?
GetResponse is an email marketing tool that provides several features. It lets you collect information and start a mailing list.
You have the option to send your subscribers e-newsletters. “Autoresponders” to automate your email marketing.
To have a thorough understanding of the effectiveness of your email marketing, analyze important data such as open rates, click-through rates, and forwards.
Since its 1998 founding in Poland, GetResponse has undergone substantial development, with its main goal being to streamline the distribution of e-newsletters. Instead of only being an email marketing tool, it now strives to be a comprehensive internet marketing and e-commerce solution.
GetResponse provides a wide range of extra services in addition to its powerful email marketing skills. These features include a website builder, chat features, e-commerce tools, webinar hosting, landing page development, and automated sales funnels.
GetResponse has been adding capabilities over time, such as webinar hosting and conversion funnels, in an effort to establish itself as a one-stop shop for marketing solutions.
The first autoresponder was introduced by SEO Simon Grabowski in 1997, marking the beginning of GetResponse’s adventure. Since then, it has increased the scope of its services, hired people all around the world, and gained recognition—in 2011 Website Magazine named it the second-best email marketing supplier.
GetResponse has remained in its position by always improving, even in markets that are becoming more and more competitive. It changes to offer users the best email marketing options possible, highlighting its growth-oriented strategy.
GetResponse is an email marketing tool that lets you build successful campaigns, monitor outcomes, and automate consumer communications. Numerous capabilities are available, including web push notifications, live chat, forms, pop-ups, AI recommendations, webinars, A/B testing, landing page development, autoresponders, segmentation, and SMS marketing.
Furthermore, GetResponse interacts with more than 100 well-known programs, such as PayPal, HubSpot, Salesforce, Google Analytics, Shopify, WordPress, Gmail, Slack, Twitter, and many more.
GetResponse provides a frictionless start without requiring a credit card during the trial time, together with competitive pricing and first-rate customer service. This method makes it versatile and easy to use for companies looking into email marketing solutions.
All things considered, GetResponse’s extensive feature set, user-friendliness, integrations, and customer service make it a great option for companies looking to get into email marketing in 2024.
GetResponse features
- GetResponse is an email marketing program that offers a comprehensive feature set that is expected of expert email marketing services. Here are a few of its standout characteristics
- Autoresponders: These are emails that are automatically delivered to your subscribers at predetermined intervals. For example, extending a warm welcome to a new subscriber, providing discounts, or encouraging social media interaction. GetResponse has a lot of features that make it easy to create autoresponder sequences.
- Marketing Automation: With this tool (available on some plans), you can use a drag-and-drop editor to create intricate automation workflows. User journeys can be tailored to certain actions, such as accepting offers or clicking on particular websites.
- Email Templates: GetResponse has about 215 templates, which is fewer than some of its rivals, but they are editable, contemporary, and divided into categories for marketing, instruction, and sales.
- Web Fonts: GetResponse gives consumers access to a wide range of Google Fonts, allowing them to keep their brands consistent throughout email campaigns. These templates adapt to different devices and are also responsive.
- AI Tools: GetResponse incorporates AI tools such as an AI email generator, an AI autoresponder generator, and an AI subject line generator. These tools facilitate the speedy creation of email content, subject lines, and autoresponder messages tailored to particular industries.
- Analytics: GetResponse provides extensive analytics, such as per-user data, “one-click retargeting” to engage subscribers, “open rates,” “click-throughs,” and unsubscribe rates. It also gives email ROI to gauge the success of campaigns.
- Split testing: Although the testing choices are restricted to subject headers or content variants, users can test email variations to find the most effective version.
- Perfect Timing & Time Travel: These features make sure emails are opened at the best possible moments by optimizing email delivery time based on subscribers’ locations and habits.
- Landing Page Builder: GetResponse comes with a landing page builder that has about ninety-three templates. It supports analytics tool integration and A/B testing. Even under the free plan, this cost-effective feature is accessible, despite the interface’s possible clumsy feel.
- Webinars: GetResponse just added webinar hosting, a useful service that rivals more well-known webinar solutions. In addition to other marketing tools, the platform provides webinar hosting and cheap pricing.
- Mobile Optimization: Makes sure landing pages and email campaigns are mobile-friendly to accommodate users on various platforms.
- RSS to Email: This tool streamlines content distribution by transforming RSS feeds into emails, enabling automatic content sharing.
- Contact Import: Facilitates the simple import of contact lists for effective subscriber management and segmentation.
- Email Statistics (Clicks & Open): This feature offers thorough analytics for monitoring email performance, including click-through and open rates.
- Social Integration: Enables easy integration with social media sites to increase audience engagement and reach.
GetResponse is a comprehensive solution for businesses looking to optimize their digital marketing strategy. It includes a wide range of capabilities, including email marketing, automation, analytics, and more.
GetResponse pricing
Email Promotion: $19 per month
• Essential instruments for cultivating and expanding an audience.
• Contains an AI-powered email subject line and content generator.
• Limitless autoresponders and newsletters.
• An AI campaign generator for subject lines, landing pages, and emails (now in BETA).
Automated Marketing: $59 monthly
- All aspects of email marketing, along with
- Event-based automation and marketing automation.
- Advanced segmentation, contact scoring, and webinars
- Ready-made sales funnel generator for automatic marketing and sales of products.
E-commerce Promotion: $119 per month
- All of the contents of marketing automation plus
- Prompt transactional emails for communications about abandoned carts and automatic order confirmations.
- Product recommendations, promo codes, abandoned basket recovery, and e-commerce segmentation.
- Push alerts across the web to improve user interaction.
Free Custom Domain:
With every paid 12-month or 24-month subscription, receive a free custom domain for one year.
GetResponse Pros and Cons
GetResponse Pros:
• Effective List Organization: GetResponse offers users efficient solutions to accurately segment their audience by organizing subscriber lists based on a variety of variables.
• Design and Spam Checking: To improve deliverability, the platform provides a user-friendly functionality that allows testing email designs and checks for possible spam problems.
• Effective Sales Funnels and Landing Pages: Users can generate leads for many elements of their business by creating customized sales funnels and landing pages.
• Live Chat Support: Users can now quickly engage and acquire new leads using live chat, which is accessible through a mobile app even while they’re on the road.
• Google Ads and Social Media Management: GetResponse gives users the ability to easily generate and manage ads on Facebook, Instagram, and Google.
GetResponse Cons:
- Email Automations Limited to Higher-Tier Plans: Marketing automation workflows are available only on the Marketing Automation plan or higher, making it relatively pricier compared to some other platforms.
- Mixed Customer Experiences: Issues noted with unauthorized account reactivation, slow customer service, slow loading times, and concerns about B2B/B2C email restrictions.
- Limitations in Form Building and Support: Form building is limited and less intuitive compared to email and landing page creation, while dedicated customer support is available only to Max plan subscribers.
- Effective List Organization: GetResponse offers users efficient solutions to accurately segment their audience by organizing subscriber lists based on a variety of variables.
- Design and Spam Checking: To improve deliverability, the platform provides a user-friendly functionality that allows testing email designs and checks for possible spam problems.
- Effective Sales Funnels and Landing Pages: Users can generate leads for many elements of their business by creating customized sales funnels and landing pages.
- Live Chat Support: Users can now quickly engage and acquire new leads using live chat, which is accessible through a mobile app even while they’re on the road.
- Google Ads and Social Media Management: GetResponse gives users the ability to easily generate and manage ads on Facebook, Instagram, and Google.
Is GetResponse the right newsletter service for you?
GetResponse might be the perfect fit if:
You’re Focused on Lead Generation:
When it comes to inbound marketing demands, GetResponse excels. It provides flexible signup forms, a simple landing page editor, Google Analytics connectivity, and sophisticated email campaign and segmentation automation capabilities. It’s good at gathering leads and fostering them, and you can use the platform to host live or recorded webinars. Organized lead tracking is ensured by the Conversion Funnel function.
You Run an E-commerce Business:
GetResponse provides a range of tools to assist internet retailers boost sales. These features include extensive sales tracking, methods to recover abandoned shopping carts, connectivity to systems like Shopify and Magento, and personalized email content depending on consumer purchases. Its AI-powered product recommendations are tailored to the tastes and habits of every user.
You Seek Advanced Automation:
I am delighted with GetResponse’s workflow builder’s ability to automate a variety of tasks. Available in higher-tier plans, these features include email sending, segmentation, lead scoring, contact tagging, and data updates.
You Require Detailed Analytics:
GetResponse provides extensive data insights on automation, newsletters, and contacts. Its redesigned interface is easy to use, and stylish, and allows you to analyze your campaign’s performance and audience engagement in great detail.
Frequently asked questions
Is GetResponse a CRM?
GetResponse isn’t a full CRM tool, but it helps organize contacts and identifies potential leads likely to convert.
Does GetResponse comply with the GDPR? Where is their data hosted?
GetResponse follows GDPR standards, storing data in both the US and the EU. It offers an option to exclusively host user data in the EU.
How Is My Data Protected?
GetResponse ensures data protection based on Polish policies, similar to stringent EU data protection norms.
What is GetResponse used for?
GetResponse is an all-in-one email marketing platform, that enables email creation, automation, and sales funnel development.
Is GetResponse legit?
Yes, GetResponse’s email marketing service for small businesses securely stores customer data and manages subscribers safely.
GetResponse Alternative
ActiveCampaign: Well-known for its clever automation, ActiveCampaign provides powerful yet easy-to-use automation solutions. In contrast to GetResponse, it has remarkable deliverability rates.
MailerLite: Although it is less expensive, MailerLite maintains the same level of quality. They offer remarkable deliverability rates, robust automation features, and contemporary templates. It’s a very good instrument for a reasonable price.
GoHighLevel: GoHighLevel provides a distinct feature set as an alternative. It is an all-in-one platform with an emphasis on business administration and marketing that includes funnels, CRM, and other tools. It differs from GetResponse in that it offers more extensive marketing and business solutions, but it is not a direct email marketing competitor. You should read this article, “What is Gohighlevel?” if you’d like to learn more about Gohighlevel in depth.
Final verdict
I have evaluated GetResponse based on my significant usage of it in several applications. It works well for sending emails, creating lists, and setting up automated messages.
Among similar solutions, GetResponse stands out for its feature set and user-friendly layout. It excels at creating workflows and automatically managing lists.
The templates are decent enough to construct useful stuff, even though their editing tools can be a little tricky. The mobile app is useful for on-the-go communication and newsletter delivery.
With a plethora of functions and layouts, GetResponse is, in summary, an excellent option for email marketing. It can seem excessive to someone who is looking for a basic email tool, though.
Still, GetResponse is a formidable competitor if you’re serious about drawing in customers and closing deals. For thirty days, you can test it out for free to determine if it meets your needs.
